The aim of this assignment is to experiment the use of different colours for a post-card related to travelling theme. Here are the sketches that i came out with for the initial stage. I wanted to promote local travelling through the use of public transport such as bus and mrt.
Afterwhich, i found it quite plain to just have the Singapore map, bus and mrt alone. Hence, i decided to include more elements such as people from all walks of lives and different races so that i can better experiment with the different colours later on. I also made the shape of my postcard similar to that of the EZ link card which actually makes it more unique.
And here's the various colour schemes that i tried out for my final prototype. It was indeed a tedious and tiring process to choose and try out so many colours. I got some of the categories from the templates within illustrator while some of the themes i came out myself and match them by experimenting with different swatches and gradient! And finally i chose the last exploration for my final prototype as it best signifies Singapore as a little red dot in this global world which promotes local travelling.
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