Description -Advertisement for the movie Avatar -Logo of McDonalds on the top right -Gradient of colour noticed (Darker on the foreground) -Background of a forest
Analysis -The logo of McDonalds can be easily spotted with the colour contrast of the advertisement -Gloomy face portrayed by the Avatar -The face is modified - The Avatar has features of a human -The fonts for the descriptive text at the bottom are not visible enough
Interpretation -McDonalds showing support for the movie -It only promotes the movie, but what about McDonalds? -The dark foreground seems to present the presence of evil
Judgment -Consumers are not certain what the advertisement is focusing on (Is McDonalds part of the advertisement or is it a sponsor?) (-) -The gloomy face of the avatar may not appeal to target audience (Hesitant to buy McDonalds?) (-) -The picture doesn’t tell much or entice audience about the story (-) -At least it is not ambiguous in showing that it is something related to Avatar (+) -Colour of the wordings were able to blend properly in the picture (+)
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